![]() This framework doesn’t need to be used alone though, don’t be afraid to use other models alongside SWOT. Usually, these relate to your competitors or other elements of the wider business environment. On the other hand, opportunities and threats are external factors and allow you to identify, well, the opportunities and threats in your company’s marketplace. ![]() Maybe your company has a great email marketing strategy but a poorer social media strategy, or vice versa. Strengths and weaknesses are internal to your firm and allow you to identify what your company does well and what it does less well. Most importantly a SWOT analysis is a super simple four-way grid matrix that makes planning and decision-making way easier. It also allows you to make objective decisions on your strategies. It allows you to position your company within your market and make comparisons to competitors. SWOT analysis is a powerful tool in B2B marketing.
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